Logo / branding 1

A good lesson in pushing past your first idea. During my brainstorming for this uni project I came up with what I thought were great ideas.

The next class I went round and realised that each of those ideas was obvious enough that it was being done by at least one other person.

Logo / branding 2

Lesson number two: break the rules, or at least find out if you can push the brief a little.

Logo / branding 3

Logo for good friend's PR company. Funnily enough, another lesson, to strip back the brief to the essentials. My boss casually dropped this pearl of wisdom after we'd spent a few fruitless rounds going back and forth without a clear goal, distracted from the logo by questions of slogans and business card information.